Facebook Creepin'

   We all know what Facebook creeping is. It is when you snoop through people's photos and statuses for an extended amount of time. But isn't that what Facebook is for? Don't post anything that you wouldn't want anyone to see a week, 3 months, or any other time in the future. The statistic brands need to know is "90% of users time on social media is spent consuming content." With that being said, Facebook creepin' and that statistic is critical for a brand to recognize and apply.
                                                   
  Brands must make their Facebook pages creep worthy. I've had restaurants and retail stores offer specials if I liked their page on Facebook. I would like their page, get the special, then go unlike them. Why? Their pages were bland. What is the point of accumulating likes? Brands do not get paid for likes. And if others do what I do the brands lose money because of likes. Some brands lose the purpose of creating a Facebook page. It is a tool to market your brand and brand image.
  Brands need to take advantage of Facebook's true power. Give users a reason to like your brand beyond the saving money proposition. Know of cool blog or article? Post it. Doing some philanthropy? Talk about it. Funny photos? Post them too. Facebook has billions of users that you could reach by giving them more than just your daily special. I'm more likely to permanently like and creep on a brand's Facebook page knowing they are out for more than their interest.