Twitter Time in Higher Education

   Before I get started, this blog is not going to be a rant about players using Twitter negatively such as the case with Johnny Manziel. Rather I would like to delve into Twitter and the powerful benefits that Universities and campus organizations could take advantage of.

 
   Branding. A word that has made its way from the boardrooms of the private sector to the offices of University campuses. Universities have to brand themselves. Let me repeat that, universities HAVE to brand themselves. Education is the number one reason a student attends a university. However, a student wants more than a piece of paper after they graduate. Students want memories of football games, downtown adventures, and other social events. Universities have the ability to show the distinctness of their respective university's atmosphere.  
                                 
  So how does Twitter play into this? Facebook is becoming a graveyard of profiles for college students as they transition into twitter. Twitter's mini blog format allows users to connect with what each other is doing. But it also allows users to follow profiles of interests.
  Instead of sending tons of emails or just highlighting the larger attractions of the University, schools can tweet in real time things going on around the campus and university. Students will feel involved and wanted if the school makes an attempt to cater to their interests.