Teamwork Equals Success

    Football is the ideal team sport. One superstar player cannot win alone. For every pass there must be a catch. For every run there must be a block. In football, a team is just as strong as its weakest player. The same way is in marketing and especially in Digital marketing. 

    Facebook is the only direct way to reach over a billion people worldwide instantaneously. That alone shows the power of a single social media platform. Others, such as Twitter, are growing in active users as well. The reach of these platforms is the reason marketers are foaming at the mouth trying to reach them. The importance of teamwork within an organization is key to success in a marketing campaign and overall brand image.

   Digital marketing must tie into the overall marketing plan of the organization. Streamlined communication among departments is important to accomplishing marketing goals. When companies allow departments to become silos within the organization the brand image will begin to decline. The company must have one single,positive image to pursue rather than various images across all mediums. That coupled with the reach of social media platforms adds to the importance of teamwork. Football is the ideal team sport. One superstar player cannot win alone. For every pass there must be a catch. For every run there must be a block. In football, a team is just as strong as its weakest player. The same way is in marketing and especially in Digital marketing.