As marketers begin utilizing social media more and more, they need to recognize the ins and outs of each social media platform. As obvious as that sounds it is vital to obey it. I'm seeing companies jump into every social media platform just because their competitors are doing it. Although most platforms are free to join, companies could waste resources such as time and money(paid to employees or outside firms) if they don't know the platforms or their target market.
"Jack of all trades. Master of none." That is a common phrase that I'd like to change to: "Company in all social media. Master of none." I am a marketing major and know the importance of reaching as much of your target market as possible. However, companies are losing the quality of their marketing plan by trying to be in every social platform. Instead, I advise a company to choose a few major social platforms, to focus their attention on. Choose the platforms that your target market frequents the most. That way companies can engage with their target market in a quality manner.
Quality engagement. That is all that matters. By using the social media platforms in the way intended to reach people will shed a positive light onto a company. Not being bombarded by ads or the company's products every post but using the 80/20 rule. Companies need to allow the target market to control the amount of engagement they want with the company. Just like people don't want other people to harass them, a company too should not harass them. Know your target market. Know your social.
I couldn't have said it better myself. I feel that it is almost a competition to marketers when it comes to using various social media platforms. Instead of asking what message they are trying to deliver, companies just simply utilize all social media platforms without a clear purpose. The ones who use social media platform just to do it have dry and meaningless content. I feel that sometime it even ends up hurting the brands. I thoroughly enjoyed your blog with the content and the visual aid as well. Check out my post and feel free to give me comments and suggestions!
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